Wellness You Can Trust.Results You Can Feel.
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Born from passion. Driven by purpose. Focused on you.
Healthy Living was founded from a deep passion for true wellness — not just physically, but mentally, emotionally, and professionally. We believe that health is more than a checklist; it’s a lifestyle built on intentional choices, meaningful support, and trusted solutions that elevate every part of your life.
Whether you're focused on strengthening your personal health, optimizing your environment, or building something lasting in your business, our mission is to walk with you — with clarity, care, and confidence. Through personalized service, real-world expertise, and one-on-one guidance, we’re here to help you create a well-balanced future that works for your life.
At Healthy Living, we don't just offer products. We offer partnership, insight, and solutions designed to help you thrive.
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We Are Relentless in Our Pursuit of Excellence
Advancing the fight against pathogens in the air and on surfaces since 1924.
Using technology developed for use in space exploration, ActivePure has changed indoor air quality and surface standards.
We have pushed for policies that consider the wellbeing of families, students, customers, employees, and the environment first and foremost.
We understand the value of a deep breath
Our commitment to creating the purest indoor space possible is deeper than this moment in time—it is decades of laboratory testing, it is iteration upon iteration of our devices, and it is generations of a family invested in environments free from concerns of pathogens.
We Are Dedicated to Our Customers and Their CommunitiesTrusted by industry leaders, we have built partnerships that share our devotion to fighting pathogens and securing indoor air quality for all.
It is our privilege to offer our customers peace of mind
It's not everyday that your technology has the power to change the world and calm concerns. We understand that our everyday individual freedom is invaluable and that our customers deserve the opportunity to live fully with confidence.
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ActivePure® Technologies has evolved continuously since 1924, when Gustaf Sahlin, a Swedish immigrant, brought Electrolux to America as a subsidiary of European Electrolux, and the brand and their products became synonymous with healthy, clean indoor environments.
1924
Over the next decade, Electrolux becomes a household name as Americans embrace its distinctive canister design and long-lasting quality.
1926-
European Electrolux develops a disinfecting filter in its model XI filter bag. This was Electrolux’s first venture into air purification.
1933
Electrolux opens its first American factory in Old Greenwich, Connecticut.
1985
The Electrolux factory in Old Greenwich is closed due to a lack of automation infrastructure and rising costs. Electrolux invests millions into cutting-edge automation for its 15-year-old Bristol, Virginia facility, consolidating manufacturing there.
1989
Electrolux USA expands into water purification, creating the brand Purelux.
1990
The Wisconsin Center for Space Automation and Robotics (WCSAR) works with the NASA Marshall Space Flight Center to solve the problem of ethylene build-up on space shuttles, a volatile organic compound (VOC) with no way of dissipating in the enclosed environment, requiring a high-tech solution. Under the leadership of Dr. Marc Anderson, the team develops a device known as the ethylene scrubber based on titanium dioxide photocatalytic oxidation (PCO) to break down the VOC. The ethylene scrubber is first used on the space shuttle Columbia in 1995.
1998-2000
A group led by Joe Urso purchases Electrolux North America. Urso—a relative of factory workers who labored in Electrolux’s Greenwich plant decades earlier—becomes the new CEO. He changes the company’s name to Aerus Holdings, LLC. which continues to sell high-quality HEPA vacuum cleaners to this day, and expands its focus to other healthy home products, especially air purification.
2004
Aerus releases its first PCO-based air purifier by adding a titanium dioxide coating and UV light to a HEPA filter.
2008
Aerus acquires the assets of network marketing company EcoQuest, along with a more targeted update of PCO technology known as Radiant Catalytic Ionization (RCI). The research team at Aerus works on delivering improved versions of this technology over the next 8 years.
2011
Aerus begins the Aerus Enterprise Solutions (AES) program, which partners with HVAC wholesale professionals and HVAC contractors throughout the USA. AES modifies the voltage requirements of the induct unit so that it operates on only 24 volts and can be installed without a professional electrician. The Air Scrubber by Aerus is born.
2017
Aerus’s research team (led by Andy Eide) delivers a new patented ActivePure cell design which is much more efficient and targeted than the original RCI design. CEO Joseph Urso, VP of Product Development & Manufacturing Andrew Eide, and the company itself are inducted into the Space Foundation’s Space Technology Hall of Fame for the continuing development of ActivePure Technology. They are honored along with Dr. Marc Anderson who developed the original concept and the NASA Marshall Space Flight Center.
2020
COVID-19 is declared a global health pandemic, caused by an airborne virus. Aerus moves even more manufacturing to its Bristol plant to continuously supply customers during the global health crisis, and begins investing even more heavily in testing, in order to learn exactly what its technology can do during a pandemic. A new division, ActivePure Medical, dedicated to meeting the specialized needs of healthcare facilities is created. The ActivePure Medical Guardian receives certification from the US Food & Drug Administration as a Class II Medical Device.
2021
Aerus Holdings, LLC changes its name to ActivePure Technologies, LLC. Aerus remains the brand name for franchisees and distributors. ActivePure helps hundreds of schools return to in-person learning. Both unaffiliated studies and self-reported data from the schools show remarkable improvement in air quality and surface decontamination. ActivePure’s expanded manufacturing at their Greenville, Tennessee and Bristol, Virginia facilities necessitates spinning off distribution operations to a nearby facility in Piney Flats, Tennessee. ActivePure continues to be a thought leader during the pandemic, encouraging governments, organizations, and individuals to give proper attention to the potential of active, rather than passive, air purification methods.
2023
ActivePure Technology is included in the America at Home Study Concept Home, an innovative home design based on insights from the only longitudinal study of consumer behavior, values and attitudes about home design post-COVID, with nearly 10,000 responses. Elimination of chemicals and volatile organic compounds was very important to 54% of respondents and whole home air filtration system was very important and a purchase motivator for nearly half, demonstrating strong consumer demand for ActivePure Technology.
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Explore our journals and discover insightful reports on our products, covering commercial, testing, and health topics.
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Prefer to Buy Simply?
No problem. At Healthy Living, you can purchase ActivePure® technology directly through us — no membership, no distributor commitment, and no pressure. We make wellness accessible for everyone.
But for those who are looking for more...
Want to Grow a Business with Purpose?
You also have the option to build your own business through Vollara — the company behind the ActivePure® technology we trust and use.
Vollara is more than just a product company. It’s a mission-driven organization empowering individuals with:
A flexible path to financial freedom
Tools and training for real business growth
A network of supportive mentors and leadership
A long-standing legacy of over 90 years of proven success
Whether you’re looking to earn part-time income or create a full-time lifestyle business, this is a powerful opportunity to align with a company that’s compassionate, grounded, inspiring, and driven.
The Vollara Culture
“We’re not just in business. We’re in the business of empowering people.”
Vollara is:
Compassionate — relationships come first
Grounded — backed by decades of accomplishment
Inspiring — empowering you to dream and achieve
Driven — success with purpose and discipline
Stewards — committed to people, health, and the planet
Your Future
Whether you choose to stay a customer, or explore a bigger calling with Vollara, we’re here to help guide you.
This is about wellness. About freedom. About your life, your way. -
ActivePure Advisory Board
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Chief Executive Officer
Joseph P. Ursos’s thirst for knowledge and entrepreneurial spirit led him to foresee the inevitability of global pandemics and the need for reliable and safe air, water, and surface solutions. He purchased Electrolux North America in 1998 and transformed the company into what is today ActivePure Technologies, LLC – an industry leader in creating better indoor environments and helping organizations achieve their ESG goals. The company’s flagship Active Advanced Photocatalysis (ActivePure) Technology—a key cornerstone of business growth—now provides peace of mind to businesses, schools, healthcare facilities, government centers, and individuals around the world. Joe Urso is the winner of the 2022 Entrepreneur Of The Year for Ernst & Young’s Central Plains Region, as well as a finalist at the national level.
“It’s an honor to lead our team as we reduce microburdens, transform health outcomes and drive ESG goals across the world.”
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Chief Commercial Officer
Amy Carenza is responsible for the development and implementation of global strategy and sales for ActivePure Technology in corporate and institutional end markets. Through this role, she helps organizations achieve their ESG goals while keeping an eye on energy efficiency and peace of mind. Carenza has over 20 years of experience assisting mid-cap and large-cap companies strategically identify and optimally execute growth opportunities; her research and achievements in this vein have garnered multiple patents. Before joining ActivePure in 2021, Carenza enjoyed a distinguished career in financial services, most recently as a Managing Director at PNC.
“Returning to normal will be a disservice. We should all demand and expect a return to better than normal.”
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Chief Medical and Science Advisor
Deborah L. Birx, MD is a world-renowned medical physician and expert on HIV/AIDS and infectious diseases and a diplomat who served as a special representative for global health diplomacy. Most recently, Birx served on the White House Coronavirus Task Force from Feb. 2020 to Jan. 2021. Her three-decade-long career has focused on HIV/AIDS immunology, vaccine research, and global health. As the U.S. Global AIDS Coordinator for presidents Barack Obama and Donald Trump, Birx oversaw the implementation of the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), the largest commitment by any nation to combat a single disease in history, as well as all U.S. government engagement with the Global Fund to Fight AIDS, Tuberculosis, and Malaria. Serving as the U.S. Special Representative for Global Health Diplomacy, she aligned the U.S. Government's diplomacy with foreign assistance programs that address global health challenges and accelerate progress toward achieving an AIDS-free generation; ending preventable child and maternal deaths; and preventing, detecting, and responding to infectious disease threats.
In 1985, Birx began her career with the Department of Defense (DoD) as a military-trained clinician in immunology, focusing on HIV/AIDS vaccineresearch. From 1985-1989 she served as an Assistant Chief of the Hospital Immunology Service at Walter Reed Army Medical Center. Through her professionalism and leadership in the field. she served as the Director of the U.S. Military HIV Research Program (USMHRP) at the Walter Reed Army Institute of Research from 1996-2005. Birx helped lead one of the most influential HIV vaccine trials in history (known as RV 144, or the Thai trial), which provided the first supporting evidence of any vaccine's potential effectiveness in preventing HIV infection. During this time, she also rose to the rank of Colonel, bringing together the Navy, Army, and Air Force in a new model of cooperation - increasing the efficiency and effectiveness of the U.S. military's HIV/AIDS efforts through inter-and intra-agency collaboration. Then known as Colonel Birx, she was awarded two prestigious U.S. Meritorious Service Medals and the legion of Merit Award for her groundbreaking research, leadership, and management skills during her tenure at DoD
From 2005-2014, Birx served as the Director of the Centers for Disease Control and Prevention's (CDC) Division of Global HIV/AIDS (DGHA) in the CDC Center for Global Health. As DGHA Director. she utilized her leadership ability, superior technical skills, and passion to achieve tremendous health impact. She successfully led the implementation of CDC's PEPFAR programs around the world and managed an annual budget of more than $1.5 billion. Birx was responsible for all of the agency's global HIV/AIDS activities, including providing oversight to more than 400 staff at headquarters, over 1,500 staff in the field, and more than 45 country and regional offices in Africa, Asia, the Caribbean, and Latin America. Recognized for her distinguished and dedicated commitment to building local capacity and strengthening quality laboratory health services and systems in Africa, in 2011, Birx received a Lifetime Achievement Award from the African Society for Laboratory Medicine. In 2014, the CDC honored her leadership in advancing the agency's HIV/AIDS response with the highly prestigious William C. Watson. Jr. Medal of Excellence, the highest honor bestowed by the CDC.
Birx received her medical degree from the Hershey School of Medicine, Pennsylvania State University. She trained in internal medicine and basic and clinical immunology at the Walter Reed Army Medical Center and the National Institutes of Health. Birx is board certified in internal medicine, allergy and immunology, and diagnostic and clinical laboratory immunology. She has published over 220 manuscripts in peer-reviewed journals, authored nearly a dozen chapters in scientific publications, as well as developed and patented vaccines.
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President of ActivePure Technologies LLC, Aerus, LLC, & Aerus Enterprise Solutions LLC
Kevin Hickey started with ActivePure in 1977 when it was still known as Electrolux USA. In 1998, as an Executive Vice President, he was instrumental in supporting the Field Sales organization during the company’s expansion into healthy home products. Hickey has served as President since 2010, where his planning and execution have kept air purifiers flowing to wherever customers need them most—from the 2015 Porter Ranch gas leak to the 2020 COVID-19 pandemic.
“I’m grateful to be on the front lines of the battle for peace of mind. The number of people we’ve helped—I’m grateful for it every day.”
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Chief Revenue Officer
Philip Urso is responsible for integrating the efforts of ActivePure’s marketing, sales, and customer support teams into one strategic spearhead. Urso started with the company in 2006 as an Aerus sales representative. In 2017, he became the President of Allergy Buyers Club, ActivePure’s B2C eCommerce site for the allergen-conscious consumer. Urso rejoined the main ActivePure executive team in 2020 to head its COVID-19 business development strategy.
“We have one of the most important products in existence for changing how we think about indoor air. It’s a revolution comparable to the development of municipal water disinfection.”
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Senior Vice President for Product Development & Manufacturing
Andy Eide is the head of the research team that developed ActivePure’s signature, proprietary technology. Eide and his team spent eight years refining a solution for pathogen reduction in homes, schools, and businesses to create Advanced Active Photocatalysis (ActivePure). As ActivePure was based on a concept originally developed for space travel, Eide was inducted into the Space Technology Hall of Fame in 2017. Eide is personally responsible for 35 of ActivePure’s patents. Today, Eide continues to perfect and develop products which improve indoor spaces for all. He also heads ActivePure and ActivePure Medical’s manufacturing and engineering teams.“Taking the original space technology and transforming it into something targeted enough that it could be used by individuals but powerful enough it could help sports arenas—that was the challenge. ActivePure Technology was the answer to that challenge.”